Max Brand Equity - Seven Steps from Big Idea to Successful Implementation

Great Strategies, Big Ideas, or Power Brands are no guarantee of success in the marketplace. Successful IMplementation requires a skill-set and experience which is far from common. We call this "Successimenting"

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CEO Interview - John Replogle, Burt's Bees
How We Address Brand Equity 

 

The White papers enclosed here provide some essential information for anyone who wants to understand how we think of brands - not as name, logos, or color schemes, but solid business assets which can be grown or destroyed by injudicious management. Please click on the title to access the document.




 Cross Channel Branding.pdf
 FearFactor-AsiaApresentationbyMaxBrandEquity.pdf
 FutureofOnlineSocialNetworking.pdf
 Maximize Brand Value.pdf
 PrinciplesofInternationalMarketingMaxBrandEquity.pdf
 Revitalizing Tired Brands.pdf
 

Value of B2B Brands.pdf

 

Re-Inventing Categories.pdf

 

   Profitable Pricing 4_17_07.pdf

  

   Social Networks for Branding.pdf

 

 CEO Interview - Jim Perdue, Perdue Farms, Inc.

 

 CEO Interview - John Replogle, Burt's Bees, Inc.

 

    CMO Interview - Allen Levfenson, Asbury Motors

 

Product Summary

  • Quick Brand audit
  • Brand value estimation based on proven techniques
  • Management of Brand Equity to enhance value
  • Brand Equity extension
  • Brand Rationalization
  • Customer Relationship Building and Enhancement
  • Distribution Channel Management
  • International Brand building and Harmonization
  • Acquisition Identification, Evaluation and Integration
  • New Business model creation
  • Technology enabled Business Opportunities




Our Packages

  • Basic Qualititative Evaluation for current value and potential
  • Detailed Brand Valuation with upside and plan to achieve it
  • Brand integration
  • Global Brand Harmonization