Max Brand Equity - Seven Steps from Big Idea to Successful Implementation

Great Strategies, Big Ideas, or Power Brands are no guarantee of success in the marketplace. Successful IMplementation requires a skill-set and experience which is far from common. We call this "Successimenting"

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Turnaround Management Experience

 

Each partner has extensive turnaround management experience, both as advisors and as line management who planned and executed the turnarounds.


Richard Guha

 

Line Management

 

 

  1. Procter & Gamble – landed on a UK Laundry brand after it had lost half its market share.

  2. Procter & Gamble - launched Crest toothpaste in the UK.

  3. Mars, Inc – inherited a General Management position in Benelux of a struggling, unprofitable, business.  Grew size by 150% in 18 months and moved to profitability.

  4. Mars, Inc. - initiated and grew a new business in Brazil, through a combination of acquisition and green field entry.

  5. Mars, Inc. – inherited General Management position of failing US frozen foods business.  Major turnaround, now a successful $3 Billion business.

  6. US West – recruited as CMO of this $ 4 Billion business to completely re-invent acquired cable business and introduce new services in digital video, high-speed data and IP telephony in 1996.  First ever use of “broadband” to consumers – so successful it was acquired by AT&T/Comcast.

  7. Reliant Energy – President of $7 Billion Retail energy business of Houston Industries, which I re-created as Reliant Energy, most successful of all deregulated energy companies.

  8. Remedy Corporation – transformed a $ 450 Million Enterprise Software company from a “platform” provider into a complete solution provider before its acquisition by BMC software.

 

 

 

Consulting

 

 

  1. Perdue Farms – acquisition evaluation of Shenandoah Farms and then acting GM of the business, turned it around and recruited President.

  2. ConAgra – acting CMO of frozen foods business to turn it around.

  3. Beiersdorf – acquisition evaluation of Tuck Tape and lead team for post acquisition execution of business rationalization to turn it around.

  4. Citibank, Brazil – complete re-definition of their personal financial instruments business.

  5. H.J. Heinz, UK – having lost half of market share in soup, infant food, develop and help execute business plan to reverse drop.

  6. Samsung – Revitalize innovation process and reverse slow-down.

  7. Wrigley – US, Asian and European business harmonization, and re-structuring.

  8. Hallmark – turnaround of non-US businesses – Europe & Asia.

  9. Walmart.com – redefinition of target market/ product mix in conjunction with brick & mortar stores.

  10. Multiple acquisition evaluations which include turnaround or business improvement plans – GE; Heinz, Ralston, Beiersdorf, LGB Capital.

 

 

 

Relevant Skills:

 

 

  1. Ten years General Management experience, in large and small businesses.

  2. Broad Management skills in Operations, Finance, HR, R&D, Sourcing, Logistics, and Sales.

  3. Deep functional experience in Marketing.

  4. Strong technical education (Physics & Chemistry; Chemical Engineering).

  5. Over twenty-two years line management experience.

  6. Over twelve years consulting experience.

  7. Have been on the Board of three companies.

  8. Co-founded one company; advised other start-ups.

  9. Skilled at entering new situation (industry, market structure, etc.), coming up the learning curve fast and making decisions/recommendations.  Fast to adapt to changing situations.

  10. Globally oriented.  Have had global responsibilities.  I lived and worked in ten countries on four continents.

  11. Have held leadership positions in two not-for-profit organizations.  Changed and grew one dramatically (MENG has 1500 members of VP level or above and a $500,000 budget).





Harry Falber

Major turnarounds of Hallmark Gifts & Flowers as President, Gerber International as Advisor.