Max Brand Equity - Seven Steps from Big Idea to Successful Implementation

Great Strategies, Big Ideas, or Power Brands are no guarantee of success in the marketplace. Successful IMplementation requires a skill-set and experience which is far from common. We call this "Successimenting"
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Please check back here for updated press releases from time to time.


 

November 7th, 2006

 

 

 

January 11th, 2007

 

 

Survey of Managers and investors responsible for brand value gives surprising results.

 

 

 

 

 

The largest component of Market Value of most companies is made up of Brand Value, but few people know how to consciously manage it.

 

 

 

For more details, please contact Richard Guha, Partner, at Richard.Guha@maxbrandequity.com or 626-284-6965