Kevin Price founded The Market Performance Group, Inc. (MPG), a consulting and marketing services firm located in Fairfield, CT. Mr. Price's background includes ten years of line management experience in marketing, sales, and general management positions within General Mills, Inc. and the Campbell Soup Company as well as an additional seven years of consulting experience with Marketing Corporation of America in Westport, CT prior to founding MPG in 1993, and partnering with Max Brand Equity in 2007.

Kevin’s work has produced actionable results for a number of blue chip, market-oriented manufacturers and retailers, information services companies, health care organizations, and financial institutions, including PepsiCo, Hallmark, Kraft, Gillette, H. E. Butt, Albertsons, Wal-Mart, 7-Eleven, Catalina Marketing, Novartis, Bristol-Myers Squibb, CNA Insurance and others. Projects completed on behalf of these and other clients have included business & corporate strategy development, corporate and brand positioning, sales organization restructuring, acquisition valuation, evaluating promotion/ merchandising effectiveness, market segmentation, brand equity extension, new business development, facilitating joint Supplier/Customer business planning, and numerous other sales, marketing, and strategy projects related to achieving superior performance in the marketplace.

Kevin has written and published a number of articles relating to his marketing, sales and strategy expertise and is frequently quoted in leading trade press and general publications such as Advertising Age, Sales & Marketing Management, USA Today, The Wall Street Journal, and Fortune.