Max Brand Equity - Seven Steps from Big Idea to Successful Implementation

Great Strategies, Big Ideas, or Power Brands are no guarantee of success in the marketplace. Successful IMplementation requires a skill-set and experience which is far from common. We call this "Successimenting"

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CEO Interview - John Replogle, Burt's Bees
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  Beyond specific expertise on categories, we bring the processes and experience to make better decisions. We have started to lay out some of these in a general way.
 
 
The below interview is to appear in an upcoming publication
 
The presentation below shows how the landscape changes, so that if we do not shift, we get left behind.
 Shifting Market Landscape