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We each know of the “big idea” which turns into the big embarrassment. It can come from small companies and large, great ones as well as weak ones. It may be a new product, a “can’t miss acquisition,” a brand maximization program, or expansion into a new country. Max Brand Equity is a firm which advises Private Equity, Corporate, and Turnaround Managers on Brand Value component of the value of the business, and how to maximize it. We do this from the perspective of CEOs with functional experience in Marketing, Finance, and Operations - but always driven from the customer inwards. It does not necessarily mean that it is a bad idea. Frequently, it is simply flawed execution. Developing a strategy or having an idea is simply the first step on a long path. There is value to expertise and experience in execution. We call this "successimenting."

Our Brand Mapping Program is shown on the slide show below:

What will you find at Max Brand Equity?

As business people have come to recognize that a Brand is an asset, the challenge has become to understand it and then to maximize it. As Private Equity and Turnaround Managers have to deal with brands more and more, the expertise in it has become as important as the expertise in operations or financial restructuring.

What you won't find is subjective, creative judgement. Our work is all data-driven, but informed by experience, skills and techniques.

Why Max Brand Equity?

The Partners in Max Brand Equity are each people who have a quantitatively focused education, extensive experience in such marketing companies as Procter & Gamble, Mars, General Mills and H.J. Heinz as well as General Management experience as Presidents of businesses as diverse as Reliant Energy, and Mars Frozen foods. Each has identified, evaluated and made multiple acquisitions and divestments. In addition, each as been responsible for many merger integrations, business turnarounds - in multiple industries and countries. We have dealt successfully with customers and consumers in ways which enhance value.

Brand Personality Mapping Program

Max Brand Equity - Seven Steps from Big Idea to Successful Implementation

Great Strategies, Big Ideas, or Power Brands are no guarantee of success in the marketplace. Successful Implementation requires a skill-set and experience which is far from common. We call this "Successimenting"