Max Brand Equity - New Business Models when regulation or technology changes the business

New business models in each major industry where regulation, globalization, or technology changed - airlines; financial services; telecommunications; cable; energy; health care; social networking; enterprise software and more
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When something - government, technology, globalization, or competition – is changing the rules and putting your revenue or profit at risk, I will create a new road-map to fix it and implement the action plan for you.


What will you  find at Max Brand Equity?

 

As business people have come to recognize that a Brand is an asset, the challenge has become to understand it and then to maximize it. As Private Equity and Turnaround Managers have to deal with brands more and more, the expertise in it has become as important as the expertise in operations or financial restructuring.

 

What you won't find is subjective, creative judgement. Our work is all data-driven, but informed by experience, skills and techniques.


Why Max Brand Equity?

The Partners in Max Brand Equity are each people who have a quantitatively focused education, extensive experience in such marketing companies as Procter & Gamble, Mars, as well as General Management experience as President of businesses as diverse as Reliant Energy, and Mars Frozen foods. Each has identified, evaluated and made multiple acquisitions and divestitures. In addition, each as been responsible for many merger integrations, business turnarounds - in multiple industries and countries. We have dealt successfully with customers and consumers in ways which enhance value.

 

Max Brand Equity, Inc.
203-659-0285
Weston, CT