Client Experience

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Line Management Experience
Procter & Gamble
Mars, Inc.
US West/Comcast
Reliant Energy
Remedy/BMC Software
General Mills
Campbells Soup Company

CMO, CEO, Board Member for multiple companies, including Energy, High-tech, Social Networking, and Internet, Chairman of two national non-profit organizations.

Consulting Clients
Perdue Farms
ConAgra
Kraft
Gerber
Pepsi-Cola
Bristol Myers Squibb
Pfizer
Smith Kline Beecham
Novartis
Beiersdorf
Spectrascan
St. Luke's Hospital
Boehringer Ingelheim
Citibank
Coca Cola
Samsung
Sprint
Chiquita
AT&T
Deutsche Telekom
BMW
Kia Motors
Lotus Engineering
Smithfield Foods
H. J. Heinz
GE
Wrigley
Lindsey, Goldberg, Bessemer & Strong
V-tech
Calfat
Arancia
Procordia
McGraw Hill
The Tribune Company
AOL Time-Warner
SkyFlow
5by5 Networks
MobileFrame
Appstream
Deloitte Touche
United Breweries
Lexis Nexis
Gillette
H.E.Butt
Albertsons
7-Eleven
Catalina Marketing
CNA Insurance
Aetna Insurance

Max Brand Equity - Seven Steps from Big Idea to Successful Implementation

Great Strategies, Big Ideas, or Power Brands are no guarantee of success in the marketplace. Successful IMplementation requires a skill-set and experience which is far from common. We call this "Successimenting"