Max Brand Equity - New Business Models when regulation or technology changes the business

New business models in each major industry where regulation, globalization, or technology changed - airlines; financial services; telecommunications; cable; energy; health care; social networking; enterprise software and more
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Line Management Experience 

  • Procter & Gamble
  • Mars, Inc.
  • US West/Comcast
  • Reliant Energy
  • Remedy/BMC Software

 

CMO, CEO, Board Member for multiple companies, including Energy, High-tech, Social Networking, and Internet, Chairman of two national non-profit organizations. 





Consulting Clients

  • Perdue Farms
  • ConAgra
  • Kraft
  • Gerber
  • Pepsi-Cola
  • Bristol Myers Squibb
  • Pfizer
  • Smith Kline Beecham
  • Novartis
  • Beiersdorf
  • Spectrascan
  • St. Luke's Hospital
  • Boehringer Ingelheim
  • Citibank
  • Coca Cola
  • eHarmony
  • Samsung
  • Sprint
  • Chiquita
  • AT&T
  • Deutsche Telekom
  • BMW
  • Kia Motors
  • Lotus Engineering
  • Smithfield Foods
  • H. J. Heinz
  • GE
  • Wrigley
  • Lindsey, Goldberg, Bessemer & Strong
  • Golden Gate Capital
  • AEA 
  • V-tech
  • Calfat
  • Arancia
  • Procordia
  • Air-O-Lux
  • Synerscope
  • Vistage
  • McGraw Hill
  • The Tribune Company
  • AOL Time-Warner
  • SkyFlow
  • 5by5 Networks
  • MobileFrame
  • Symantec
  • Citrix
  • Deloitte Touche
  • United Breweries
  • Lexis Nexis  
  • CNA Insurance
  • Aetna Insurance
  • 21st Century Insurance
  • Anthem/Wellpoint
  • Nautilus
  • Constellation Energy
  • Synerscope