The Innovation & Change Imperative - Regulation and Technology
Max Brand Equity focuses on helping businesses when they face discontinuity because of regulation, technology or competition. In these situations, many years of past experience in one industry can be unhelpful in developing new business models. We bring a deep cross industry experience in creating successful new business models out of discontinuity.
International Marketing
We bring extensive experience living and working in multiple countries on multiple continents, leading companies successfully. Fully skilled in cross-cultural competencies as well as growing businesses.
Online Social Networking and Sentiment Monitoring
Increasingly, much business takes place on the Internet. Yet companies are poor at monitoring and measuring what occurs. Max Brand Equity has worked in this area for approaching 30 years and has spent the past 5 years on developing better ways to monitor online "talk"
Brand Value Enhancement
Top Management Interviews