Max Brand Equity - Seven Steps from Big Idea to Successful Implementation

Great Strategies, Big Ideas, or Power Brands are no guarantee of success in the marketplace. Successful IMplementation requires a skill-set and experience which is far from common. We call this "Successimenting"

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CEO Interview - John Replogle, Burt's Bees
M & A Experience

 

 

 

 

Carried out for

 

Identification

 

Evaluation

 

Valuation & Bidding

 

Turnaround & Integration

 

Line Management

 

 

 

 

 

 

 

 

 

Mars, Inc.

 

Multiple in Europe, including Wasa, Pfanni, Suzi Wan, etc

 

Wasa, Pfanni, Koen Visser (Suzi Wan)

 

Koen Visser

 

Koen Visser

 

 

 

Multiple in USA including Dove, American Frozen Foods, etc

 

 

 

 

 

Frozen Foods division

 

US West

 

 

 

 

 

 

 

Continential Cablevision (rebranded)

 

Reliant Energy

 

Multiple independent Energy businesses

 

Multiple

 

Multiple

 

Turnaround and rebranding of Houston Industries and acquisitions

 

BMC software

 

Multiple

 

Multiple

 

Multiple

 

Multiple

 

 

 

 

 

 

 

 

 

 

 

Consulting

 

 

 

 

 

 

 

 

 

Perdue Farms

 

Shenandoah

 

Shenandoah

 

Shenandoah

 

Shenandoah

 

Ralston-Purina

 

 

 

Eveready Battery

 

Glad

 

Prestone

 

Eveready

 

Glad

 

Preston

 

Eveready

 

Quaker Oats

 

 

 

Golden Grain

 

Ptitikin

 

Golden Grain

 

Pritikin

 

 

 

GE

 

 

 

Duracell

 

Duracell

 

 

 

Beiersdorf

 

Multiple

 

Rachel Perry

 

Jurgens

 

Tuck Tape

 

Jurgens

 

Tuck Tape

 

Tuck Tape

 

H. J. Heinz

 

 

 

Chico-San; HP Foods UK

 

Chico-San

 

Heinz UK turnaround

 

Chico-San

 

LGBS

 

 

 

Farnham

 

Kinetico

 

Farnham

 

Kinetico

 

 

 

Wrigley

 

 

 

 

 

 

 

Global Brands

 

Coca-Cola

 

Snapple

 

Snapple

 

Snapple

 

 

 

Pfizer

 

Multiple

 

Perdue-Frederick

 

 

 

 

 

VideoSmarts

 

Divestiture to V-tech

 

 

 

 

 

 

 

 

In Addition, Richard Guha has carried out M&A work for Bristol, Myers, Squibb; Hallmark; Smithfield Foods; Arancia; Samsung, and others. He has also experienced being acquired - a critical perspective!

 

 

 

Richard Guha, with Cambridge University Bachelors and Masters degrees , has held executive positions at Procter & Gamble and Mars, Inc. He has been a Chief Marketing Officer at US West/Comcast and BMC software as well as President of Reliant Energy Retail – all major Fortune 500 companies.  He has been a Partner in two leading consulting firms, served on three Boards, and also been Chairman of two leading non-profit organizations.