Max Brand Equity - New Business Models when regulation or technology changes the business

New business models in each major industry where regulation, globalization, or technology changed - airlines; financial services; telecommunications; cable; energy; health care; social networking; enterprise software and more
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Richard Guha has an unequaled record of successful innovation. Some of his many achievements over the past 40 years are:
1973 - launch of Crest toothpaste in the UK
1973 - launch of Madame Parmentier instant potato in Belgium
1974 - launch of Madame Parmentier in France
1975 - launch of Ambera rice in Belgium/relaunch of Uncle Ben's rice in the Netherlands
1978 - launch of Uncle Ben's flavored rices in the US
1982 - Mars' entry into frozen foods
1984 - launch of Perdue prepared products
1986 - Personal Investment instruments for Citibank in Brazil
1990 - Procurement cards for Citibank
1995 - new Internet services for CompuServe/AOL
1997 - launch of high-speed data, digital video, IP telephony and first use to the consumer of "broadband" in the USA
1999 - launch of Reliant Energy and Reliant Telecommunications in the US
2001 - move from client/server to Internet based Remedy Suite
2002 - software deployment application for Appstream/Citrix named top software by Forrester
2009 - Wise Window wins Bronze Edison Award for Innovation
2010 - BVI Networks RetailNext nominee and finalist for Edison Awards
2011 - AirOPack wins Silver Edison Award for Innovation